Life at the Extreme

Volvo Ocean Race

For 42 days, we embarked on a journey with Volvo, organizing striking promotional activities.

Overview

Artboard

Client/industry​

Volvo Cars & Ericsson

Type event

Public event

Duration

42 days

Participants

40.000 relations and visitors

Volvo Ocean Race event

How it started

Artboard

“We’re on the hunt for a partner to join us on a global journey during the Volvo Ocean Race. Could you be the one? We need someone who can welcome guests, give tours, and create fun activities that match our goals for the Volvo Ocean Race. If you’re up for it, the race kicks off in just 4 months, and you could come along.”

Alright, it was quite an unusual request back then, but we jumped at the chance. In just 2 weeks, we put together two teams to join the journey, came up with some activities, got all the gear ready, and geared up for a long adventure away from home. And so, our journey began in Alicante, Spain, marking the start of this special event.

Program

Artboard
Guided tours for VIP guests

Guided tours for VIP guests

Worldwide VIPs explored the Volvo Ocean Race Open 70 yacht firsthand during guided tours.

Puma in-port store

Puma in-port store

Transforming shipping containers, we created the Puma store right at the event venue.

Spectacular in-port events

Spectacular in-port events

We delivered top entertainment for tens of thousands of visitors.

Land sailing in Volvo Ocean Race style

Land sailing in Volvo Ocean Race style

Experience sailing on land with blokarts inspired by the Volvo Ocean Race.

Looking for an unforgettable and original event?

Artboard
For over 25 years, we have been surprising our clients with our unique concepts.

More inspiration

Artboard
Announcing a new name and ensuring that customers and partners feel truly involved.
A memorable family day awaits, filled with the coolest beach activities for young and old.
Expand your network and explore innovative ideas at Masters in the Class.