Volvo Ocean Race
For 42 days, we embarked on a journey with Volvo, organizing striking promotional activities.
- 2 teams traveled to various locations with Volvo Ocean Race
- Promotional and sampling activities for both Ericsson and Volvo Ocean Race
- Including interviews for numerous TV channels
Overview
Client/industry
Volvo Cars & Ericsson
Type event
Public event
Duration
42 days
Participants
40.000 relations and visitors
How it started
“We’re on the hunt for a partner to join us on a global journey during the Volvo Ocean Race. Could you be the one? We need someone who can welcome guests, give tours, and create fun activities that match our goals for the Volvo Ocean Race. If you’re up for it, the race kicks off in just 4 months, and you could come along.”
Alright, it was quite an unusual request back then, but we jumped at the chance. In just 2 weeks, we put together two teams to join the journey, came up with some activities, got all the gear ready, and geared up for a long adventure away from home. And so, our journey began in Alicante, Spain, marking the start of this special event.
Program
Guided tours for VIP guests
Worldwide VIPs explored the Volvo Ocean Race Open 70 yacht firsthand during guided tours.
Puma in-port store
Transforming shipping containers, we created the Puma store right at the event venue.
Spectacular in-port events
We delivered top entertainment for tens of thousands of visitors.
Land sailing in Volvo Ocean Race style
Experience sailing on land with blokarts inspired by the Volvo Ocean Race.
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